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Digital Analytics refers to tools or platforms that analyze the data collected from your online marketing activity. The goal of using such tools is often to improve customer experience, engage new audiences, and convert more of the consumers you’re engaging with into paying customers.

It can help you determine which marketing channels are not performing well so that you can decide whether to increase efforts there or decide if the content would be better used on a higher performing channel. You can easily see the difference between views and conversions.