How Radisson Hotel in Chandigarh captured travellers and increased conversions with Eventum Marketing Services

Radisson Hotel in Chandigarh has set its sights on being the hotel chain with the greatest impact on digital media from the beginning, seeking to position itself among the world's top hotel groups and improve its leadership in the leisure field. It was also intended to be regarded as an international standard of innovation, transparency, and sustainability.

Challenges:

Radisson Hotel was facing problems in launching its brand on digital platforms. To get rid of their problems they contacted Eventum Marketing Services to successfully launch their brand and generate organic leads.

• Launch of Brand on Digital platforms
• Less Brand Awareness
• Less Traffic on Website
• Lower Lead Generation
• Poor Quality Photography
• Problem with Digital PR
• No presence on Social Media

Strategy:

Radisson Hotel required a strong understanding of the online market as well as the physical market. Since it was a newly formed company and it was not an easy task to set its feet in the luxury hotel industry, the competition was strong and the brand value of other hotel companies reached its height.

We constructed a perfectly curated digital marketing strategy for them to increase brand awareness and lead generation. We did SEO marketing to get more traffic on their website. We also did drone photography and photoshoots for their hotel to generate more appealing visual content for brand promotion. Our social media strategy helped them to establish a strong presence on social media platforms.

Outcomes:

With our strategic digital marketing strategy, Radisson Hotel not only greatly strengthened its bottom line, but was also able to reaffirm its market position. By forging an alliance with us, the marketing performance of Radisson Hotel has been remarkable. Our client has been able to increase their number of qualified leads and increase the number of hotel bookings.