E mail marketing is still ranked as the most effective marketing channel, beating out social media, SEO and any other form of Digital marketing. 91% of the customers are on mails and check their mailboxes. It’s the most effective way of branding and keeping your brand alive via brand recall. The best part is this can be measured at all times. Sticking to a schedule makes sure that the brand has a high open rate over a phase of time.

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